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Typeform - Hello
A global campaign launch for Typeform.
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Typeform
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John McNeil Studio
Creative Director: Gerald Lewis
Creative Director: Warren Frost
Executive Producer: Katy Hallowell
Producer: Paul Grimshaw
Project Manager: Lisa Borland
Copy Writer: Geoff McCartney -
Production: Plural
Creative Director: Dillard Brown
Illustration: Luis Mendo
Animation Director: Jay Septimo
Character Animation: Jay Septimo, Ema Saric, Federico Bressan, Gill
2D Animation: Dillard Brown, Jay Septimo
An all-inclusive campaign for the launch of Typeform.
Typeform was looking for a way to bring its beautifully designed UI to life. What better way to do that than with frame-by-frame character animation!
John McNeil Studio and Typeform came to Plural looking for an imaginative way to introduce Typeform to the world.
The campaign, anchored by a two :30 broadcast spots, carefully balanced the UI within an animated world focused on characters we can all relate to.
The launch campaign included a :60 second spot as well as :30 and :15 cutdowns for online and social broadcasts. The full-length spot, which highlighted each key product feature in a fun and elegant way, was distilled to deliver the same cohesive relaunch message in every time increment.
On top of creating two thirty-second broadcast spots, we created a beautiful, clean explainer video that highlights key features of Typeforms workflow.
