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A four-part campaign for Genesis GV70, captured through Brandon Soo Hoo’s point of view as he experiences Capsule Parfumerie and The Black Pot Supper Club. Additionally, an in-depth look at the inspiration and inner workings of these two wonderful entities.
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Innocean
Creative Director, Social: Erica Henderson
Senior Art Director: Morgan Hubler
Senior Copywriter: Steven Townsend
Senior Content Producer: Devondra Dominguez
Product Manager: Tai Ferrer
Account Supervisor, Social: Jenni Caniggia-Allen
Content Producer: Robb Hoffman
Senior Content Creator: Chase Uttley
Content Creator: Austin Hughes -
Production: Plural
Director: Dillard Brown
Line Producer: Jared Selcer
Production Manager: Paul O’Hannigan
Production Coordinator: Keeyana Kian
1st AD: Liz Holland
2nd AD: Becca WestonDirector of Photography: Andrew Fronczak
Steadicam Op: Connor Smyers
1st AC: Harrison Wayne
2nd AC: Sierra Bove
Set Photographer: Tynan Daniels
Key Grip: Oscar Martinez
Gaffer: Donald Nam
Swing: Jeremy GuicoSound Mixer: Frankie Galvez
Production Design: Juliana Collins
Art Assist: Gray MorganKey HMU: Crystal Kyber
Costume Designer: Marly Hall
PA: Jessie Harris
PA: Jaries King
PA: James Herrera
PA: Nick Rosenberg
Craft Services: Angus Magruder-BriggsEditorial: Swing Set Productions
Managing Director: Tobin Kirk
Executive Producer: Chanel Boyd
Senior Producer: Kandia Triantos
Editor: Bryce Harvey
Editor: Matt Dunlap
Colorist: Jeff Johnston
During this campaign, we were dedicated to meeting the unique social media needs of the Genesis production, ensuring sustained engagement. We've curated captivating images that intricately capture each phase of Genesis's journey, embodying the brand's ethos. Our team strategically translates the narrative into compelling visuals, guaranteeing a continuous and impactful presence across diverse social media platforms. Our goal is to always foster an enduring connection between the brand and its audience.
