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Goodcook - Guilty Pleasures
We all have our guilty pleasures, so let’s indulge together.
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Goodcook & Bradshaw Homes
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One Ninth Media
Founder/Partner: Jason Haffley
Founder/Partner: Lenny Valone -
Production Company: Plural
Director: Dillard Brown
Line Producer: Paul O’hannigan
Production Coordinator: Jared Selcer
1st AD: Becca Weston
Director of Photography: Logan Fulton
1st AC: Travis Shannon
2nd AC: Dave Eves
Steadicam Operator: Nick Serabyn
Gaffer: Pedro Bringas
Best Boy Electric: Phil Gardner
Electric: Harrison Wong
Key Grip: Corey Millikin
Best Boy Grip: Ian Pierson
Grip/Transpo: Chance Roberts
Production Design: Juliana Collins
Art Assitant: Graham Morgan
Wardrobe Design: Marley Hall
Key HMU: Nichola Mottram
Food Stylist: Sienna DeGovia
Food Stylist Assitant: Alexia Rasmussen
Food Stylist Assitant: Kristin Deweber
Key Set PA: Nick Bergeman
Set PA: Nick Rosenberg
Crafty: Tosha Johnson-Williams
Post-Production: Plural
Editor: Dillard Brown
Voice Over: Dale Ingram
Audio Mix: Joseph Cesna
Colorist: Bree Brackett
A global campaign for kitchen products you most likely already own.
Goodcook, the #1 brand in kitchen tools and gadgets, approached Plural to create a global campaign for their kitchenware lineup. We developed a cheeky brief designed around the brand’s vision statement: “to make home cooking accessible to all, to bring family and friends closer together through the joys of creating and sharing a homemade meal.” The idea was simple, focus on the joy of temptation and the guilty pleasure of indulging in your favorite foods together.
Our friends at One Ninth Media approached us about collaborating on Goodcook’s first-ever broadcast launch. The campaign was built around a :60 broadcast spot featuring everyday chefs, from spoon-tasters and spatula-lickers to whisk-sampler and bowl scrapers.
Cut-downs are an important aspect of every global broadcast project. In addition to the full :60 second spot, Plural also crafted :30 and :15 second cut-downs for goodcook.
The :15 and :30 second versions featured the same great scenes as the full, but were cut to a faster, snappier track to achieve the same fun, peppy energy in a shorter timeframe.
